View of Church Street Mall

“parraNET is a project that explores how large scale, ‘flat’ artistic installations can activate the negative elevations of buildings in Parramatta. Through the use of large colour surface coupled with historical and real time images activated by sensory technology, parraNET aims to transform parts of the city into an urban gallery by arousing cultural curiosity.”
Mulloway Studio and Ernest Edmonds Design Team

parraNET is a proposal for an interactive artwork which uses a network of screens and an accompanying smart phone “app”; to activate negative facades and spaces within the city. The artwork collects and redistributes data on Parramatta City onto four elements including:

  • Three large-scale billboard & LED/LCD screen elements installed in key locations between the railway and the river.
  • A central display node which acts as the network control point for all installations.
  • A series of six ‘pop-up’ or temporary short-term screens located within secure, weather protected environments such as shop fronts and arcades.
  • An ‘app’ (for smart phones, tablets or similar devices) that provides a guide to the work, as well as collecting data and illustrating the output.
  • Multiple levels of public engagement are proposed within the artwork which changes with respect to colour, image and speed and can be interacted with by movement, viewing, and public curation.

Read more about this project in the Design Parramatta eBook.

Site Plan

“parraNET is a project that explores how large scale, ‘flat’ artistic installations can activate the negative elevations of buildings in Parramatta. Through the use of large colour surface coupled with historical and real time images activated by sensory technology, parraNET aims to transform parts of the city into an urban gallery by arousing cultural curiosity.”
Mulloway Studio and Ernest Edmonds Design Team

parraNET is a proposal for an interactive artwork which uses a network of screens and an accompanying smart phone “app”; to activate negative facades and spaces within the city. The artwork collects and redistributes data on Parramatta City onto four elements including:

  • Three large-scale billboard & LED/LCD screen elements installed in key locations between the railway and the river.
  • A central display node which acts as the network control point for all installations.
  • A series of six ‘pop-up’ or temporary short-term screens located within secure, weather protected environments such as shop fronts and arcades.
  • An ‘app’ (for smart phones, tablets or similar devices) that provides a guide to the work, as well as collecting data and illustrating the output.
  • Multiple levels of public engagement are proposed within the artwork which changes with respect to colour, image and speed and can be interacted with by movement, viewing, and public curation.

Read more about this project in the Design Parramatta eBook.

Concept flowchart

“parraNET is a project that explores how large scale, ‘flat’ artistic installations can activate the negative elevations of buildings in Parramatta. Through the use of large colour surface coupled with historical and real time images activated by sensory technology, parraNET aims to transform parts of the city into an urban gallery by arousing cultural curiosity.”
Mulloway Studio and Ernest Edmonds Design Team

parraNET is a proposal for an interactive artwork which uses a network of screens and an accompanying smart phone “app”; to activate negative facades and spaces within the city. The artwork collects and redistributes data on Parramatta City onto four elements including:

  • Three large-scale billboard & LED/LCD screen elements installed in key locations between the railway and the river.
  • A central display node which acts as the network control point for all installations.
  • A series of six ‘pop-up’ or temporary short-term screens located within secure, weather protected environments such as shop fronts and arcades.
  • An ‘app’ (for smart phones, tablets or similar devices) that provides a guide to the work, as well as collecting data and illustrating the output.
  • Multiple levels of public engagement are proposed within the artwork which changes with respect to colour, image and speed and can be interacted with by movement, viewing, and public curation.

Read more about this project in the Design Parramatta eBook.

  • 3. Parranet Hero Image
  • 2. Parranet plan
  • PARR01 120831 Final.indd